A professionally designed and developed website provides you with numerous benefits, some of which are not obvious when compared to DIY solutions. A professional web designer is able to bring their expertise in brand design to ensure the brand/business is properly represented in its online format. They can control every element on the page and tweak and optimise the overall design and layout with the eyes of experience and expertise and ensure the presentation looks amazing all devices and screen sizes. That results in a polished, professional appearance that adds credibility to your brand/business.
While there are some practical uses for DIY solutions, for many brand/businesses the limitations of these solutions will hinder efforts to maximise the impact of your message on its audience. This results in limiting people’s interest in the content you are providing, limiting sales, or booking of a service etc. These limitations and the resulting issues they cause are not always obvious to the brand/business owner, and this can result in a decision to use a cheap solution that won’t produce the results you want.
To elaborate, some of the limitations that DIY solutions have are: layout and display issues arising from incorrect settings, not being able to implement your brand design properly to ensure continuity, layout limitations, bloated and structurally flawed underlying code, no consideration for maximising Search Engine Optimisation (SEO), user having lack of design skills to increase impact of content, and more.
Some people get a buzz of creating a website themselves and we get that, but if website design and development is not an area you have absolute expertise in then there is bound to be aspects of the process that you overlook. DIY website solutions have a purpose, they are there for people to use when that just can’t afford or justify the cost of using the expertise of professionals, such as personal websites, hobbyists and some fresh startups with low budgets. But not you, your brand/business has a great value to offer, and it deserves the investment of having a expert’s design and develop it and make it an amazing website that does justice to the brand/business, its message and its audience.
If you genuinely value your business/brand, take it seriously and involve a professional team like Positive Promotions to custom design and develop your website and ensure your brand/business makes the impact it deserves and that you reach your goals.